Notes from the night shift

Ideas and playbooks on running ads with an AI in the loop, written for founders and media buyers in Malaysia.

Auctions do not keep office hours. The most expensive hours of your ad account are the ones when nobody is watching.

Autonomy is not a switch, it is a ladder. Here is how to climb it without ever feeling out of control.

The question is never "is the AI smart enough". It is "what happens when it is wrong". Guardrails are the answer.

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