Guardrails

Hard limits enforced by plain deterministic code, not AI promises. Whoever proposes a change, human or machine, the guardrails have the final word.

The rules

Five limits cover the ways an ad account gets hurt.

• ◆ Maximum daily account spend: the hard ceiling
• ◆ Maximum budget increase per day: no 10x overnight
• ◆ Minimum conversions before scaling: no doubling down on noise
• ◆ Target CPA: the line between working and bleeding
• ◆ Minimum ROAS before pausing: cut losers early

Bounded in both directions

Every rule has a floor and a ceiling, so even a compromised account cannot quietly raise the spend cap to infinity. Changing any guardrail is a sensitive action: it requires a fresh password or two-factor proof, and the other admins are notified.

The Emergency Stop

A red button that halts autonomous execution for a brand, a platform, or everything at once. It never waits for a sync or an AI call, it is checked at the moment of execution, every time.

An audit trail that cannot be edited

Every change, approval, refusal and stop is written to an append-only audit log, enforced at the database layer, so not even the application can rewrite history. What happened is always answerable.